Triple Aught Design Brand Spotlight

Brand Spotlight: Triple Aught Design (TAD)

No good adventure should be compromised because of gear that doesn’t stand up to what it needs to. Whether it’s gear, clothing, or anything you carry with you, it needs to hold up. Triple Aught Design (TAD) checks the box when it comes to the apparel and gear you take on the road and adventure with.

Early Years

Founded in 1997, but not becoming a company until 2010, TAD has provided exceptional quality apparel in the years since. Their approach to crafting high quality, military grade apparel makes them one of the most sought after companies for adventure apparel that holds up outdoors. Materials are mostly sourced in the states and products are entirely stitched, sewn, and cut all in the United States.

Digital and Physical Presence

Along with an online presence, TAD has two storefront locations in California and Colorado. While the Boulder Outpost, as it’s known, is in an excellent position for product testing, the California HQ location is the launching point. The 4,000 square foot Dogpatch base offers more than enough storefront and real estate to launch new endeavors. One of them, CORE, was started in 2014 as a way to enhance specific skills necessary for adventure and self-protection. Courses are taught over a few days by an expert in the field and give students a skill set that becomes invaluable in certain situations.

The Overlanding Connection

While outdoor adventure has always been a part of the brand, they’ve recently branched out into some overlanding related experiences. With California as a home base, TAD has been able to provide two different types of trips, single day and multi-day events. The overlanding related adventures found them exploring in the deserts of Death Valley and the Sierra Nevadas. Each trip allowed participants to experience overlanding, learn some new skills, and have the chance to see and use new TAD gear in the field.
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Nick Howell

Nick is a lifelong Michigan resident, born and raised. He grew up in Bay City and transplanted to the metro Detroit area after college for work. Seeking more woods and outdoors time, he resolved to get out more. In a spark of creativity, he co-founded Michigan Overland with the intent to travel to parts unknown both within Michigan and abroad.

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